[영어] 기사 외우기 Day 4

Day 1

Children are spending a significant portion of their time consuming media— which is a good thing for those who make content; a potential concern for parents whose kids consume it; and an exciting opportunity for imparting social and emotional learning and the skills necessary for development and life success.

Day 2

Parents value this. In fact, research by Common Sense Media (CSM) has shown that education around character strengths is the most important factor they consider when selecting shows and movies for their kids to watch. And guess what? This kind of content can make money, too.

Day 3

Several years ago, CSM began an initiative to help parents, educators and children choose entertainment that models the skills and strengths necessary for positive youth development. Through extensive research, the team identified a list of 11 key character strengths and life skills that can be taught to young audiences through media. These include communication, compassion, courage, curiosity, empathy, gratitude, humility, integrity, perseverance, self-control and teamwork.


Day 4

This list was then used to develop a first-of-its-kind tagging system that helps parents and children easily identify content promoting these core strengths and skills. In our sample of films, the most frequent ones tagged were perseverance (tagged 795 times), courage (tagged 732 times) and teamwork (tagged 614 times).

이 목록은 이후 이러한 핵심 능력과 기술을 촉진하는 콘텐츠를 쉽게 식별할 수 있도록 돕는 최초의 태깅 시스템을 개발하는 데 사용되었습니다. 우리가 조사한 영화 샘플에서 가장 많이 태그된 내용은 끈기(795회), 용기(732회) 및 팀워크(614회)였습니다.

* "A first of its kind"는 "그런 종류로는 처음이다"라는 의미입니다. 따라서 이 문장에서는 "태깅 시스템이 처음으로 개발되었다"는 의미로 사용되었습니다.

We then conducted focus groups and surveys to evaluate the system’s effectiveness, and found that both parents and children responded more positively to content with those tags. But the question is, will they pay for it?

At the box office At the Center for Scholars & Storytellers (CSS), we work with content creators and researchers to harness the power of entertainment media to help the next generation thrive and grow. We wanted to see if there was a business case for making films that promote positive character strengths and life skills. So we partnered with CSM, which provided us with a dataset sourced from its reviews of 2,767 films that showed each one’s tagged strengths and skills, plus star ratings and recommended ages. The films selected for this sample were released in theaters post-2010 and given at least a three-star rating from CSM. In analyzing the data, we discovered some prominent takeaways.

Money talks Movies that promote character strengths and life skills perform better at the box office, both domestically and internationally. Average worldwide ticket sales (sourced from boxofficemojo.com) for films tagged with strengths was more than US$87 million, compared to just US$36.5 million for other films. It’s important to note that this relationship held true regardless of the film’s star rating. For example, 2022’s Minions: Rise of Gru (four stars, no tags) made US$937.2 million worldwide, while 2013’s Despicable Me 2 (four stars, two tags) made US$970.7 million. On the superhero front, Marvel’s 2018 film Deadpool 2 (four stars, no tags) made US$785.8 million worldwide, while 2019’s Captain Marvel (four stars, three tags) made US$1.13 billion. DC superhero movies followed a similar pattern—2013’s Man of Steel (three stars, no tags) made US$667.9 worldwide, and 2016’s Batman v Superman: Dawn of Justice (three stars, one tag) made US$872.4. Although ticket sales figures were not adjusted for inflation, these examples show that even films in the same “universe” seem to make less money when positive attributes are not anticipated or seen in reviews by parents.

Tomato power The positive relationship between a film’s success and its Common Sense star ratings and character strengths continued into the Rotten Tomatoes evaluations. For example, Minions: Rise of Gru (2022) has a 70% Tomatometer rating, while Despicable Me 2 (2013) is at 75%.
https://kidscreen.com/2023/01/31/want-box-office-success-focus-on-these-character-traits/