[영어] 기사 외우기 Day 3

Day1

Children are spending a significant portion of their time consuming media— which is a good thing for those who make content; a potential concern for parents whose kids consume it; and an exciting opportunity for imparting social and emotional learning and the skills necessary for development and life success.


아이들은 매우 많은 시간을 미디어 소비에 할애하고 있습니다. 이는 콘텐츠를 제작하는 사람들에게는 좋은 일이지만, 미디어를 소비하는 아이들의 부모들에게는 우려의 소지가 있으며, 사회적, 정서적 학습 및 발달과 인생 성공에 필요한 기술을 전달할 수 있는 흥미로운 기회이기도 합니다.
* impart : (정보, 지식, 경험 등을) 전달하다, 알리다, 전하다
ex) As a teacher, my goal is not only to impart knowledge but also to instill a love of learning in my students.


Day 2

Parents value this. In fact, research by Common Sense Media (CSM) has shown that education around character strengths is the most important factor they consider when selecting shows and movies for their kids to watch. And guess what? This kind of content can make money, too.

부모님들은 이것을 중요하게 생각합니다. 실제로 Common Sense Media (CSM)의 연구에 따르면, 아이들이 시청하는 TV 프로그램과 영화를 선택할 때 가장 중요하게 고려하는 요소는 성격 강점에 대한 교육이라는 것입니다. 그리고 놀랍게도, 이러한 종류의 콘텐츠는 수익을 창출할 수도 있습니다.
* Common Sense Media는 미국의 비영리 단체로서, 부모와 교육자들이 아이들과 청소년들이 이용하는 미디어 콘텐츠(영화, TV 프로그램, 게임 등)의 적절성과 안전성을 평가하고 정보를 제공하는 역할을 합니다. "커먼 센스 메디어"라고 한국어로 번역됩니다.

Day 3

Several years ago, CSM began an initiative to help parents, educators and children choose entertainment that models the skills and strengths necessary for positive youth development. Through extensive research, the team identified a list of 11 key character strengths and life skills that can be taught to young audiences through media. These include communication, compassion, courage, curiosity, empathy, gratitude, humility, integrity, perseverance, self-control and teamwork.

몇 년 전, CSM은 긍정적인 청소년 발달에 필요한 기술과 능력을 모델링하는 엔터테인먼트를 선택하는 부모, 교육자 및 어린이를 돕기 위한 새로운 프로젝트를 시작했습니다. 이 팀은 광범위한 연구를 통해, 미디어를 통해 어린 시청자들에게 가르칠 수 있는 11가지 주요 인성과 인생 기술을 식별했습니다. 이는 의사 소통, 동정심, 용기, 호기심, 공감, 감사, 겸손, 진실성, 끈기, 자제력 및 팀워크를 포함합니다.

* "Compassion"이라는 단어의 어원은 라틴어 "compati"에서 유래되었습니다. "Compati"는 "함께, 공감하다"라는 뜻이 있습니다. 따라서 "compassion"은 누군가의 고통을 함께 공감하고 이를 덜어주기 위해 움직이는 것을 의미합니다. 이는 자비심, 인정, 그리고 애정과 같은 감정들을 품고 행동하는 것을 의미합니다.

"Empathy"라는 단어는 독일어 "Einfühlung"에서 유래되었습니다. "Einfühlung"은 "감정을 이입하다"라는 뜻을 가지고 있으며, 이는 다른 사람의 감정 상태에 대해 이해하고 공감하는 것을 의미합니다. "Empathy"는 이러한 독일어 "Einfühlung"을 영어로 번역한 것이며, 다른 사람의 감정과 마음을 이해하고 공감하는 능력을 나타냅니다.
This list was then used to develop a first-of-its-kind tagging system that helps parents and children easily identify content promoting these core strengths and skills. In our sample of films, the most frequent ones tagged were perseverance (tagged 795 times), courage (tagged 732 times) and teamwork (tagged 614 times). We then conducted focus groups and surveys to evaluate the system’s effectiveness, and found that both parents and children responded more positively to content with those tags. But the question is, will they pay for it?

At the box office

At the Center for Scholars & Storytellers (CSS), we work with content creators and researchers to harness the power of entertainment media to help the next generation thrive and grow. We wanted to see if there was a business case for making films that promote positive character strengths and life skills. So we partnered with CSM, which provided us with a dataset sourced from its reviews of 2,767 films that showed each one’s tagged strengths and skills, plus star ratings and recommended ages. The films selected for this sample were released in theaters post-2010 and given at least a three-star rating from CSM. In analyzing the data, we discovered some prominent takeaways.

Money talks Movies that promote character strengths and life skills perform better at the box office, both domestically and internationally. Average worldwide ticket sales (sourced from boxofficemojo.com) for films tagged with strengths was more than US$87 million, compared to just US$36.5 million for other films. It’s important to note that this relationship held true regardless of the film’s star rating. For example, 2022’s Minions: Rise of Gru (four stars, no tags) made US$937.2 million worldwide, while 2013’s Despicable Me 2 (four stars, two tags) made US$970.7 million. On the superhero front, Marvel’s 2018 film Deadpool 2 (four stars, no tags) made US$785.8 million worldwide, while 2019’s Captain Marvel (four stars, three tags) made US$1.13 billion. DC superhero movies followed a similar pattern—2013’s Man of Steel (three stars, no tags) made US$667.9 worldwide, and 2016’s Batman v Superman: Dawn of Justice (three stars, one tag) made US$872.4. Although ticket sales figures were not adjusted for inflation, these examples show that even films in the same “universe” seem to make less money when positive attributes are not anticipated or seen in reviews by parents. Tomato power The positive relationship between a film’s success and its Common Sense star ratings and character strengths continued into the Rotten Tomatoes evaluations. For example, Minions: Rise of Gru (2022) has a 70% Tomatometer rating, while Despicable Me 2 (2013) is at 75%.
https://kidscreen.com/2023/01/31/want-box-office-success-focus-on-these-character-traits/

Want box-office success? Focus on these character traits